If you want to learn how to use e-mail marketing to grow your revenue, this blog is for you.

Many of the orthodontists and dentists that work with Engage have an extensive database of e-mail addresses from previous visits. This is a low-hanging fruit you shouldn’t be ignoring. 

Let's talk about how you can use calibrated e-mail marketing within your practice to grow your revenue. 

Calibrated e-mail marketing is powerful. Consider these three ways doctors grow their practices: 

1. They sell more

2. They increase their prices

3. They upsell their existing clients
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E-mail can help you to acquire new patients and upsell existing patients that might need a new service. ‍

Pro- tip: Leverage your e-mail campaigns to stay on top of the mind of your clients. Only 3% of the market you reached was ready to purchase at the moment of your first touchpoint. The other 97% might still be out there scanning through options to get their orthodontic services. Let them know you are the best available option in the area.

Here are 3 things you should be doing in regards to e-mail to grow your practice. ‍

Create educational e-mail content.‍

Speak to your clients before they walk into your consultation. Educate your clients about what they should expect from your services, and get rid of the uncertainty hurdle from the beginning. Trust me, you’ll soon notice that the sales process is so much easier.‍

Pro-tip: Make a list of the FAQ’s you get from your clients during their first consultation and create e-mails answering those questions. Give them a clear picture of what is going on.

‍Don't be afraid to send e-mails. ‍

Done is better than perfect. Many of our clients can get worried about the content they are sending. Try to overcome that fear, make sure you are sending essential and functional information, and ship it.‍

Pro-tip: You don’t need the BEST e-mail, just make something that looks good. Here’s a list with the essential elements of a good performing video.  

• Good Typography
• A nice graphic
• Concise information
• Call to action
• A STRONG subject line

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Review, recalibrate and repeat.

This is why we encourage you to press the “send” button. You’ll have the opportunity to do better. When you have the results of your first e-mail, it’s time to review performance, recalibrate and send the following e-mail. 

Pay special attention to key indicators:

• Open rate
• Best performing day of the week
• Optimal hours to send e-mails
• Most attractive topics
  

Easy as that. Speak to your customers even before they come into your consultation.

Was this article helpful? We break it down even further on our YouTube channel. Watch this video to catch the rest of the details: