An advertising funnel is a system that helps to lead prospects through the customer journey and converts them into paying clients.
A funnel can be a set of content used to help convert a lead into a buying patient. This set can be made up of emails, videos, blog posts, or webinars.
The funnel represents the whole process that customers go through:
If you want to consistently and systematically generate consults for your practice, funnels are vital.
A funnel maps out each phase of the customer journey, and what tools or tactics you will use to help move prospects through it. This process simplifies the customer journey and makes it easier for business owners to apply.
It’s a powerful tool to help you see every phase of connecting with customers.
A marketing funnel highlights the point at which your potential patients start to drop off. You can use your funnel to tweak your strategy.
In a nutshell, you'll be creating more qualified, previously nurtured leads.
Now that you know the importance of implementing advertising funnels in your practice, let's break down the five stages each advertising funnel should have.
During this stage, also known as the interest stage, they can learn more about your Dental or Ortho Practice, its products, and any helpful information it provides. This is an opportunity for you to develop a relationship with your potential customers and nurture a sale.
In the consideration stage, leads change into marketing qualified leads and are seen as prospective patients. Marketers can send prospects more information about products and offers through automated email campaigns, while continuing to nurture them with targeted content, case studies, free trials, and more.
When the buyer has a positive experience with you, it can lead them to refer you to others. This fuels the top of the marketing funnel, and the process begins again.
Overall, the key principle of ad funnels is that the consumer journey doesn't end with the first purchase — this is actually where the customer journey begins. Your efforts maximize customer value and encourage further purchases.
Tell us, what does your advertising funnel look like? Does it have 5 stages? Or have you added some extra steps to level up your process?
After all that time spent designing marketing strategies and nurturing your leads, it comes down to the moment of truth — the consultation.
If you want to learn how to use e-mail marketing to grow your revenue, this blog is for you. Let's talk about how you can use calibrated e-mail marketing within your practice to grow your revenue.
Tell us, what does your advertisement funnel look like? An ad funnel is a system that helps to lead prospects and convert them into paying clients. It represents the whole process that customers go through.
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