Let's talk about your list. Not your to-do list; your mailing list. Let’s deep dive into the detailed, curated, and exhaustive list of the many patients that have opted into your emails and texts. 

If you don't have a mailing list yet, this is a great way for you to learn more about the importance of starting a list and curating it from the very beginning. 

Keep reading to learn more about:

  • Why is activating your list important?
  • The 4 steps you NEED to take to reactivate your list
  • Curating your list
  • Setting up a CRM that works for you
  • Building the best offer
  • Creating the ideal Follow up
  • Why should you consider sending text messages? 

Why is activating your list important?

As dentists, orthos, and business leaders, we want to make sure that we maximize the revenue coming in from our different sources.  One of these sources is through advertising. 

When it comes to advertising, we know that we need to invest a little bit of money to make sure that we get our return on that investment. But there are other ways to make sure that your revenue stream is consistent. Reactivating your mailing list is one of these ways.  

Reactivating your list entails reaching back out to the people who have given you their contact info. 

The 4 steps you NEED to take to reactivate your list

Curate Your List

Curating your list before reactivating it is a very important step. Even if you have a very large list of leads, some of these leads may be cold or only casually interested.
Luckily, the point of a mailing list is to establish trust and rapport between yourself and your potential customers. 
They might be people you saw years ago, have already moved away or are not ideal candidates for your services. 

However, even if you’re determined to make the most of your mailing list, you shouldn’t waste your time on dead leads. 

Pro tip: Texts have a 90% open rate, compared to an email’s 30-40%. We use texts to communicate with our clients all the time! 

Set up a CRM to do the work for you

A CRM system essentially functions as a place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow.

Although you can use any kind of software to accomplish this goal, we have an industry specific CRM called EngageCRM. Our EngageCRM makes it easy to email, text, call, and track your patients from one place. It’s designed to help you schedule, manage rescheduling, and communicate with your patients.  

When you work with us, we guarantee access to our EngageCRM! 

Setting the best offer

If you are doing what we like to call a “reactivation campaign,” you have to have the right offer. This means that you need to know what services your customers want and how to craft the offer. Check out our video on creating compelling offers!

Follow up

The most important goal of a follow-up call is to secure a sale. However, in addition to securing a sale, follow-up calls can build a good relationship and trust with your patients and encourage them to purchase from you again. And if you've done a really good job with follow-up calls, they may just refer some new business your way.

You could send 1000 text messages with the best offer, but if you don’t answer your phones or follow up, you won’t be able to reap the full reward. Another great thing about the EngageCRM is that you can set up automatic follow-ups so that your staff members are not overwhelmed. 

So, let’s really consider this: how much money is going to waste from your stagnant mailing list? You have curated a list of people that know you, like you, and trust you. Stop ignoring it! If you still don’t know where to start, schedule a call with our growth partners. We’d love to help you out.

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