The Real Reason Why Video Marketing is Crucial for Your Practice

Do you wonder if video marketing is relevant for your practice?

While convenient and efficient for the consumer, video marketing provides Dental and Ortho Practices with an attractive, versatile, and shareable piece of content designed to reach their audiences. 

With the capability to visually explain and demonstrate things and concepts, videos can help your businesses not only showcase your services but establish a relationship of trust. 

Let's dive into the importance of video marketing to skyrocket your reach.

  1. Let’s talk about your practice.

For starters, you should know not all the leads are in the same stage of your sales cycle.

Some patients need more convincing than others. Meet the cold and warm leads.

Cold leads: These are the leads right at the beginning of the sales cycle who reject your calls/emails/other marketing outreach initiatives. These are ones who do not show any interest or don’t respond to your efforts. While you may nurture these leads over a longer period of time, only a few of them may transform into actual patients.

Warm leads: These are the people who you notice periodically engage with your marketing channels. These are the ones who start reading your posts, liking/following your business, sharing contact details and signing up for email newsletters. Once they start engaging with your organization, you start nurturing these leads, and learning more about their needs and issues.

Today we want to talk about the hot leads; the patients that walk through your door eager to start. These are the dream patients!

  1. They walk in excited
  2. They don’t need any convincing
  3. They are ready to purchase treatment

These are qualified leads that have been nurtured and are ready to make the purchase or any other transaction. These are people who are now directly seeking a particular service, they just need to be walked through the technicalities of closing the deal.

Now, here’s a question for you - how can you get more of these clients walking in your door? Have you considered nurturing through video content?


Did you know that video boosts conversions and sales?

If you want one quick, easy, and relatively inexpensive way to help boost the quality of your leads from your marketing campaigns, video is probably your answer.

Did you know that, according to Google, almost 50 percent of web users look for a video before visiting a store?

That means it’s not really a matter of whether or not you should use video, but how to use it best at this stage of the buyer’s journey.

  1. The conversion rates are insane:

Studies show that on average, 70% of people who watch a video explaining a product are more likely to make a purchase.  This happens for a few reasons:

  1. You’re clarifying any questions they have
  2. You’re addressing their fears
  3. You’re building a personal connection with them
  4. You’re engaging with those who didn’t even know they were interested in your product

The more available you make the information, the better. Whether it’s about product features, benefits, specs, or use, you probably have a good idea of the types of questions you most frequently get asked. The answers to these questions not only provide value, but can help knock down these purchase barriers. Facilitate answers and you’ll likely facilitate a sale.


  1. 86% of businesses have started using video for marketing


If you’re not using video ads, you’re missing out. Why?

You are not the only orthodontist in the area. You have competition.

Your leads are more than likely weighing their options carefully, so you want to be sure that, whatever you do, you clearly communicate why you’re better than the competition. Building this relationship is crucial – and you only do that through sincere and authentic content.

In a nutshell, 2021 is all about video. 

The video landscape is growing so drastically, we’re constantly coming across new ways to engage with consumers and tailor video content to specific business goals.

That being said, as a dentist or orthodontist, video is your biggest opportunity in 2021 to grow your revenue. There are countless ways to use video to your advantage.

I. Testimonials

II. Product Reviews

III. FAQs

If you aren’t using video, your competitors probably are, so it’s time to step up your content game.

Remember you can’t post your 50th video without posting your 1st.


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